SEO Guides
WordPress Training – Creating Posts
How to create optimized posts using WordPress WordPress is one of the most widely used blogging tools that offers exceptional user control through a multitude of features, plugins, and themes. After you install WordPress using our “How To Create A Website” guide, you will need to get familiar with WordPress’s easy-to-use interface. WordPress Posts In the top of the left ... Read More
Read MoreSearch Engine Optimization – Optimizing Webpages
How do search engines find your webpage? By reading the textual content on your webpage. Search engines read the text on your page in two different places: The underlying HTML code The actual body text displayed on the page Optimize Filenames & URLs Search engines look at underlying structure, including filenames, URLs, and HTML tags to learn what a webpage is ... Read More
Read MoreSearch Engine Optimization – Linking
Understanding the importance of links is critical to your web strategy for several reasons. Links help search engines find your site, increasing your chances of being indexed. The data that search engines gather and store while indexing your site determines the final search results. Many inbound links pointing to your site implies a sense of popularity, which increases your PageRank. ... Read More
Read MoreSearch Engine Optimization – Keyword Analysis
Optimize your webpage for the best keywords. Keywords are the words and phrases that people type into search engines. They are a crucial element of search engine optimization (SEO). Targeting and integrating effective keywords into your webpages is one of the most powerful means of increasing your PageRank. This is mainly because optimizing your content for keywords allows search engines to: Find your ... Read More
Read MoreSearch Engine Optimization – Google+
Google+ and Search Engine Optimization (SEO) Why is Google+ important to SEO? Google integrates Google+ pages into search results pages. You can see an example of Google+ integration into search results when a small picture appears next to a search result, along with author links. Authorship attribution, +1 recommendations, and building circles will all significantly increase your visibility in Google’s ... Read More
Read MoreSearch Engine Optimization – Choosing & Optimizing Keywords
Choosing Good Keywords for SEO Once you have completed your keyword analysis, you should choose one or two keywords/keyword phrases to optimize your post towards. These are the keywords that you want to rank well for and appear at the top of the search results when someone searches for them. You should still incorporate the rest of your keyword list into ... Read More
Read MorePhoto Editing & GIMP Tutorial
Images play an important role in user experience and search engine optimization. The visual appeal of photos increases the likelihood of returning visitors. However, images must be edited and optimized in order to be easily identified by search engines and quickly loaded in browsers. Photo Editing & Image Optimization Include keywords in a photo’s file name just as you would include ... Read More
Read MoreHow to Create a Website
Web Hosting Web hosting is what makes websites accessible to anyone connected to the Internet. If you are looking to set up your own blog or website, you have a couple web hosting options. Free Hosting – Services, such as WordPress, offer free hosting to set up your blog/website using their sub-domain (i.e. yourdomain.wordpress.com). Self Hosting – To set up a blog/website ... Read More
Read MoreBasic HTML Tutorial
HTML Basics HTML (HyperText Markup Language) – The language or code that makes computers able to communicate with each other. HTML determines what is displayed on a page. HTML Tags – The basis of HTML (e.g.